

I updated my personal branding based on the original illustration idea from my previous designs. I wanted to update the fonts and colour scheme and decided to base these on my naturalistic inspiration from the Japanese red crowned (Manchurian) crane. This is a beautiful bird from the island of Hokkaido. They are famous for their graceful courtship dance and manage to stand out despite their white feathers in a mostly snow filled landscape with their black extremities and red crown. The contrasting blue colour comes from the ice reflecting the sky which helps to cool down the red in the design. The main font used is Sofia Pro Light and Steelfish for the Stand Out tagline.